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2013_business_development_op
J.S. Kardas, J. Brodowska-Szewczuk (scientific editing), Business Development Opportunities, Siedlce University of Natural Sciences and Humanities Publishing House, Siedlce 2013, ss. 222. Monographs No 146. ISSN 2083-4179.



   Organizational management is a complex process characterized by multiple fields of activity, complexity and the dynamic of change. This is the result of a long-term evolution, which is influenced by environmental reorganization. This translates into the creation of the best conditions for development, the search for the efficient management of human resources, materials, finance, information, and the optimization of processes.
   The different quality and availability of resources makes for business growth having varied aspects. However, all organizations strive to achieve set goals, which may be divided into priority, basic and supportive. Depending on the nature of the organization, the most common objectives are  economic, political, social, technological, ecological, cultural, social, and psycho-social. Managing business development is first and foremost the ability to make the right decisions with the aim of achieving these goals. It is essential to have an appropriate program of action, but a necessary condition for ensuring the efficiency of the organization’s development is the ability to predict the future, where knowledge and its use is prioritized.

   A good organizational instrument for stimulating business development is the creation of business-support institutions, and here we mention centers for innovation and entrepreneurship, support networks for innovation and technology transfer, foundations, development agencies, and advisory and training centers.

   The preferred mode for accelerating progress in business development is cross-organizational collaboration. Joint initiatives strengthen and develop business, which speeds us in turn response to market changes, thereby enhancing innovation and increasing competitiveness. It is clear that the development of management tools such as planning, finance, and leadership greatly determines the levels of business development and therefore should be regularly adjusted to market conditions.

   Important are also marketing activities that significantly affect the level and dynamics of development, affecting as they do the perception of a brand, its price and sales. Especially vital for business is a strong development strategy where the priority is to systematically explore customer needs, products and services, business opportunities; and the ways for achieving or meeting the same.

   With this in mind, this book is divided into two parts. The first part outlines the elements of the knowledge economy, and highlights the role of knowledge in the management process, the creation and use of business opportunities, the evolution of business solutions and innovative activities, and  the role of knowledge in business development.

   The second part contains the following issues: marketing and its role in business development, the identification of marketing activity, customer satisfaction and the creation of value for customers, benchmarking, brand creation, and social media as a marketing tool .

   The book is aimed at those who are researching management and organisational development, and  it should also prove informative for students majoring in management and related fields.